Creating Effective Poster Presentations | Define Your Message
George Hess | Kathryn Tosney | Leon Liegel

An Effective Poster
Define Your Message
Know Your Audience(s)
An Effective Abstract
Create Your Poster
    :: Planning
    :: Focus
    :: Layout
    :: Headings
    :: Graphics
    :: Text
    :: Colors
    :: Editing
    :: Software
Present Your Poster
Examples of Posters
Video Library
Using this Site
Reproducing Material
The Authors
E-mail a Comment

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All visuals and text should relate to a succinctly stated message.

Your goal is to convey a clear message and support it with a compelling combination of images and short blocks of text.
Know your message!
What is the one thing you want your audience to learn?
Town Crier
Focus on your message throughout the poster.
If it doesn't reinforce your message, leave it out!!

Be bold & be explicit.

  • If you have an interesting result, state it explicitly in the title.

    The Effect of X on Y
    Substance X Induces Y-cells


  • Make the strongest statements your data will support. Why soft-peddle exciting findings?

  • Rather than merely repeating the results, state your interpretations in the conclusion section.

    Diagram of good poster with clear message

    >>Consider the alternatives>>