Glossary [Back to DTP Page]
Balance - refers to distributing the weight of elements in a design.
Bitmap images – an object made of pixels or dots
that are sometimes referred to as “raster files” or “painted
CMYK (Process color) – printing four colors, cyan,
magenta, yellow, and black to create a full color image.
Color Triad – any three colors that are the same distance apart on a color wheel that form a triangle.
Column – is a space in a publication that is mathematically
defined to be a certain height and width where graphics and text are placed.
Contrast – used to keep the attention of the reader
and to keep the reader’s interest moving from one element to another.
Desktop Publishing - using a computer and graphic design
software to layout and design a publication.
Emphasis - adds variation or interest to a design. (see contrast)
Final - a completed detail representation of the final product including all colors, images and text with proper margins and folds.
Flexography Printing - This form of relief printing that uses rubber plates.
Font – An assortment of one size and style of Type.
Formal balance – The placement of elements symmetrically so that the elements have equal weight on the page.
Graphic Communications – the act of communicating visually; the exchange of information in a visual form, using printed words, drawings, photographs or a combination of these.
Gravure Printing - This printing process uses an etched cylinder to transfer ink to a substrate.
Gutter – is the space placed between columns in
a design to add breath or white space. Its width is usually two times
Illustration - are the elements in a layout that include
the ornamentation, photographs, and artwork.
Landscape - is a horizontal format on a computer screen,
page or printed product.
Letterpress – a form of printing in which ink
is applied to the raised surface of the type. Then the type and substrate
(paper) are pressed together leaving the image on the substrate.
Visual Communications - refers to any communication
that does not involve speech. i.e. Writing, sign language, Morse code,
Orientation - is the direction of the substrates width and height.
Page layout - is the placement of design items within
Pantone Matching System – a universal color matching system that is based on ink colors used in the printing industry, also known as PMS colors.
Photograph – Continuous tone image that could
be either black and white or full color.
Printing - a process involving the use of specialized machines (printing presses) to transfer an image from an image carrier to a substrate, usually paper. Most often, printing involves making duplicates in large quantities.
Proportion - The relationship between each element's
size and shape.
Secondary colors - are produced by mixing pairs of primary
colors. They are orange, green and violet.
Tabloid – an industry term that refers to a piece of substrate that is 11 inches by 17 inches, also referred to B size paper by the American National Standard Institute.
Tertiary colors - are produced by mixing a primary and
secondary colors. They are yellow-green, blue-green, red-orange, red-violet,
yellow orange, and blue violet.
Value - refers to the light or darkness of a color.
Vector images - are made up of lines and curves defined
by mathematical objects. Vectors describe an image according to its geometric
characteristics and can be filled with color. These images may be created
with the use of a computer and may be changed in size without losing detail.
Visual Design - refers to the application of proper
methods to produce a product that is both artistic and functional. This
technique is very important in order to communicate the message effectively.